Marketing is indeed an essential part of numerous businesses today, which includes tasks such as sending emails to customers, running campaigns, indulging in social media marketing, etc., which are also components of customer relationship management (CRM).
Now, these tasks are repeated almost every day, so there is a need to streamline workflows and figure out the best possible outcome. Marketing automation software plays an active role in this area.
What is the ideal marketing automation software?
There are a few important points to keep in mind before going through the list of marketing software:
- It should be able to automate emails, social media, text messaging, digital advertising, or any two of them.
- It should serve as a central database for marketing and interaction.
- Marketing automation tools must show the lifecycle of a campaign and its connections, revenue, reach, and more.
- They must be able to reach the target through multiple channels.
Now let’s start with the best marketing automation software of the year to ease the workload of all those who are working hard for fame, fame, and income.
A collection of the top 5 best marketing automation software
Sendinblue
Best Marketing Automation Software Downloads: A smart and creative marketing automation tool, Sendinblue engages your audience by sending the perfect message at the right time. It also handles marketing via email, text messages, and chat, grabbing the customer’s attention by adding a personalized touch so he doesn’t get lost in between.
Why Sendinblue?
- It automatically launches Facebook ads based on the contact list to retarget the audience.
- Improve campaigns by displaying analytics reports and real-time performance.
- Regardless of your tech setup, you can integrate Sendinblue functionality into any tool or product.
Price: Sign up for free; Prices start from $25 per month.
Hubspot Marketing Automation
Collection of the best marketing automation software: If you’re in the marketing of small and medium-sized businesses, Hubspot is a powerful marketing software that attracts, engages, and delights customers to take the initiative on their own. Its mission is to make the world more appealing while providing built-in tools for landing pages, social media, SEO, content management, and more.
Why Hubspot?
- It helps drive a lot of traffic to landing pages that can easily sell your products and services.
- Edit and modify content without the help of an IT professional.
- Automatically optimize blogs and pages based on SEO.
Price: Premium starts at $800 per month
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Ontraport
Best Marketing Automation Software Download: It is known as one of the best marketing automation software due to its extensive support for small businesses and entrepreneurs. The services offered by Ontraport such as email, SMS, content management, CRM, billing, online payments, etc., are very convenient. In fact, it is possible to build their eCommerce pages by utilizing Ontraport’s eCommerce capabilities.
Why choose an airport?
- Automate the customer lifecycle by focusing on follow-up from lead to post-purchase follow-up.
- Use pre-built smart templates to run campaigns.
- Create personalized journeys by reading customer behavior.
Price: Free trial; Prices start from $79 per month.
Socital
This automation software has gained prominence due to the multiple solutions provided to its users, including sales conversion rates, improved email open rates, easy email acquisition, optimized expenses, and more. Automation features like A/B testing, drip campaigns, ROI tracking, sales intelligence are available in social.
Why Socital?
- Cart abandonment rates are reduced by at least 10-20%.
- Ideal for e-commerce stores like fashion, beauty, electronics, furniture, and more.
Price: Free demo and trial available; Prices start from $149/mo
Marketo
Best Marketing Automation Software Download: Bring the right customers to your platform and engage in the journey of search marketing, landing pages, forms, social media, and behavior tracking. It will help you identify your best prospects and customers by triggering a sales call at the right time. Marketo also has a web-based email marketing platform that engages customers in a personalized way.
Why the market?
- This marketing automation software effectively optimizes your marketing plan by identifying revenue generating channels.
- Successful leads convert more than 20%.
- Apply predictive content marketing by automatically generating the right content at the right time.
Price: Free trial available; Prices start at $895 per month.
The Best Marketing Automation Software Collection Conclusion
Now that you’ve checked the list of the best marketing automation tools and all the qualities you need in them, you just need to read the special features of each tool and choose the right one.
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